• Vividus is a creative and strategy network at the forefront of building robust futures for business. We integrate imagination, experience, and future thinking in a unique mix of logic and magic.

    Our human-centric approach draws on a large and growing network of experienced, creative and conscious co-creators from across disciplines and industries. Harnessing the power of diverse perspectives, and with our unique processes honed through experience, we approach any challenge with vitality —revealing unexpected opportunities within existing organisations or building sustainable and resilient businesses from scratch.

    We're here to empower owners, investors and leaders to understand the challenges and opportunities of tomorrow, and build creative business solutions that will have a lasting and positive impact on the world.

  • We start by deep listening. We believe in the power of collaboration at all levels within an organisation, surfacing key viewpoints and capacities. With a research-first approach open to inspiration at every turn, we leverage customer analysis with organisational and industry data to explore opportunities with clarity and purpose.

    Our cross-functional network brings fresh perspectives to every project, driven by experience, imagination and future-thinking. At Vividus, we are committed to a radical creativity and a relentless curiosity. We always ask: does the project have spirit? Will it make a positive impact? Is there space for it to thrive? And most importantly, what unique value can we add?

    And because of our combined experience in delivering flagship future-reaching projects for real-life businesses, we don’t simply hand you a strategy document at the end of the project — we help bring ideas to life in a sustainable and achievable way.

  • We work with business owners, investors, and leaders to reinvent the way they do business.

    Whether you know you need to do something differently but aren’t sure where to start, or you have identified a particular challenge on the horizon you need to address, or you have a defined strategy that requires unique support to implement, Vividus brings together research, logic, creativity, experience and imagination to identify opportunities and co-create solutions, transforming your business at every level.

HOW WE WORK

We don’t just generate new ideas—we have the experience to make them happen.

  • Define the ‘what if’ questions, uncovering questions that may have been hidden by the answers

  • Gather information with a wide net over culture, society, economics, place, zeitgeist, movements and feelings

  • Analyse customer and people trends and behaviours, and what it means for the future

  • Deeply listen, perceive, filter and sense-make, noticing the details and cutting through distractions

  • Conduct future thinking

  • Create and shape vision and purpose systems and models, that resonate with customers and teams

  • Design new business models and propositions that prioritise innovation and creativity, exploring unchartered territories

  • Define blueprints for reinvented or new businesses, shaping concepts into tangible realities

  • Bring people and planet to the heart of the business strategy

  • Design and shape unique experiences with a purpose

  • Build commercial case for new concepts and business models

  • Identify and bring capabilities required to make new things happen

  • Set metrics and targets that fit with overarching vision as well as short to medium term goals

  • Draw pathways and prepare road maps and plans for moving forwards

  • Drive and support the overall change to make things happen

Vividus was founded in 2024 by Anne Pitcher, Karina van den Oever, and Linda Hewson. We are three experienced leaders with distinct specialisms who bring together our large networks and expertise to help businesses and leaders.

Anne is an award-winning leader and an advocate for reinventing luxury retail for a sustainable future, challenging retail norms in a bold approach that asks the big questions. Karina is an executive-level strategy and innovation leader whose work has transformed corporates and start-ups to become more customer centric, purpose-led and future-proofed by identifying growth opportunities, designing new business models and propositions, and building capability. Linda is a creative leader and future thinker with more than 25 years in experience led retailing, leading large and diverse in-house creative teams, as well as independently consulting for globally-recognised organisations to put creativity at the heart of business.

The number three symbolises harmony, wisdom, and understanding, mirroring the past, present, and future. Like the perfect cadence in music, three strikes the ideal balance between brevity and rhythm. We are unified in purpose, leveraging our collective strengths to draw together a network of skilled creatives, strategists, and researchers able to tackle any challenge with creativity, vigour and vision.

  • Anne Pitcher is an internationally recognised industry innovator, working to reinvent luxury retail for sustainable futures. She currently holds positions as Deputy Chair of Holt Renfrew Canada, NED of The National Gallery Group, NED of Berry Bros & Rudd and Director of Birkenstock Holdings plc. Previously, Anne was Managing Director of Selfridges Group, a collection of international businesses that exist to imagine and create a sustainable future for people and planet. In her capacity as Managing Director of Selfridges, she is recognised for leading the business to the forefront of luxury retail, while garnering global recognition for its Buying Better Inspiring Change sustainability strategy. Anne is known as a powerful voice for change, inspiring the industry to do business differently for a thriving and resilient future for business.

  • Karina is an executive-level strategy and innovation leader with over 20 years of experience in corporates, start-ups and consulting in retail, luxury, and brand-led consumer businesses. Karina was most recently Group Strategy Director at Selfridges Group, where she defined the strategy to bring the group vision and purpose to life, as well as led a team to deliver projects around circular, digital, international, and beauty. Karina is also a senior advisor and former partner at Elixirr, an AIM listed consultancy, where she worked with companies to connect them to the innovation ecosystem, define growth strategies, design new digital propositions, transform and build capability. A structured thinker, who is customer-obsessed and radically collaborative, Karina adeptly bridges strategy and execution, balancing data and creativity. She has worked with a broad range of clients, including Selfridges, LVMH Group, Harrods, Farfetch, Unilever, Nestle, M&S and BTomorrow Ventures. Before Elixirr, Karina worked at Kearney, Calvin Klein Inc., and Saks.

  • Linda is a highly experienced creative director, strategist and leader with over 25 years of experience working in all aspects of creative retailing and is known across the industry as an engine for imagination and future thinking. Linda began her career at Habitat before joining Selfridges in 2001, becoming Creative Director in 2014. Selfridges was awarded Best Department Store in the World four times by IGDS under Linda’s creative direction, and she was responsible for some of the business’ most celebrated creative projects. Reflecting her passion for cross-industry exchange, Linda oversaw flagship collaborations with artists and cultural institutions. Linda became Creative Director for Selfridges Group in 2019, where she developed the new vision, purpose and values system for the group, and curated the first Selfridges Group Festival of Future Thinking. Today Linda is NED for arts organisation, Bold Tendencies, and works with a range of clients to embed creativity and future thinking at every level of organisational culture.